I am TINGYU, an AI-Native Martech Strategist with 3+ years of experience driving Growth Marketing, GTM, and Digital Marketing across 12 brands in 5 EMEA markets. Dedicated to leveraging strategies to drive substantial business growth.
How can I demonstrate my value?
Designers showcase their work directly — real projects, real outcomes, real proof.
Marketing is no different. We should present campaigns, results, and data in a structured way.
This portfolio is my answer to that question.
Who is Helen?
Growth mindset, Proactive, Self-learning, Problem solver
What marketing skills can you offer?
CRM & Lifecycle Strategy, Data-Driven GTM Strategy, Cross-Channel Integration, Content Creation, Video Editing
What else?
AI Workflow Automation, AI Agent Development, Prompt Engineering, Process Optimization
TikTok Content Performance
Leading the 50/50 Program on TikTok: filming, editing, and posting content every day.
168.1K
views
12.3K
likes
2,497
saves
42.5K
views
3,781
likes
46K
followers
31.3K
views
5,238
likes
206
saves
💡 Oh, this is my personal account! Started with only 100 followers and gained +500 followers from this video alone 🚀
Go-To-Market & Scalability
Integrated AI-driven outreach to scrape and automate lead gen, replacing 100% of manual effort.
Delivered 3.5x ROAS (Return on Ad Spend) through data consolidation across Amazon & Google channels.
Built Automated Growth Playbooks using n8n and APIs, reducing manual operational effort by 66%.
Scaled organic traffic by 9% within 1 month via automated cross-platform publishing (IG, FB, TikTok).
Case Study: Best Results — Peak results achieved within 14 days.
"Through data monitoring and real-time optimization, I achieved record conversion rates for the company. I focus not just on big data, but the human logic behind it."
S&P 500 Company Experience
Managed 12 brands across 5 EMEA markets for a Fortune 500 company.
Orchestrated campaigns across 7 omni-channel platforms including Amazon, Boots, Tesco, and D2C.
Marketing AI automation workflows
Host AI x Industry event: 40+ attendees
UAL Mentor Programme: Digital Marketing & AI
Epic Connector Event: AI 2026 Outlook
UAL | London
As a UAL Mentor and experienced marketing professional, I leverage my background in FMCG and e-commerce branding to help entrepreneurs scale. By blending consumer-centric storytelling with my expertise as an AI Automation Agent, I design strategic, human-centered systems that streamline operations and amplify creative impact.
AIIA | London
Directing automated workflows and digital project management. Built AI-powered content engines for e-commerce businesses to automate product image generation and social media publishing, streamlining content operations.
Church & Dwight | London
Managed digital marketing performance across 12 global brands in 5 EMEA markets. Delivered GTM strategies and launching products via CRM tools in fast-paced e-commerce environments.
Independent | Taiwan
Collaborated with diverse local clients in Taiwan to build brand influence through integrated digital marketing, content activation, and strategic storytelling grounded in consumer insights.
